Collection: Beauty of Joseon: Modern Hanbang Skincare

A brand that reinterprets the traditional wisdom of "Hanbang" (traditional Korean herbal medicine) for the modern skincare enthusiast. Inspired by the "Gyuhap Chongseo", an encyclopedia for women of the Joseon Dynasty that focus on timeless ingredients that have been used for centuries to promote health and beauty. Beauty of Joseon brings the timeless secrets of traditional Korean herbal medicine to the modern world. By combining the wisdom of the Joseon Dynasty with today's skincare science, we create gentle yet effective products that reveal your skin's natural, healthy radiance." with "Beauty of Joseon reinterprets traditional Korean herbal wisdom for modern skincare. Inspired by Joseon Dynasty practices, the brand blends time-honored ingredients with contemporary skincare science to create gentle, effective formulas that support natural, healthy radiance.