Step 1
Apply a few drops of serum to clean hands.

A lightweight Beauty of Joseon serum formulated with rice extract and alpha-arbutin to help refine the look of uneven tone while boosting hydration and natural radiance.
Because it gives “lit-from-within” without feeling sticky—easy to use daily when you want tone + glow support.
Rice + Alpha-Arbutin
Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium Edta, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Coptis Japonica Root Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract
Apply a few drops of serum to clean hands.
Gently pat into the skin for better absorption, then follow with moisturizer.
Recommended for evening use only — avoid direct contact between the dropper and your skin to maintain hygiene.
Formulated with 2% Alpha-Arbutin, a potent ingredient that inhibits tyrosinase activity to limit melanin production, effectively fading existing dark spots and preventing new ones.
Contains 68% Rice Bran Water, an ingredient used since the Joseon Dynasty (known as "Mi-gam-su") to deeply hydrate, smooth, and nourish the skin with amino acids and minerals.
The synergy between Rice and Alpha-Arbutin works to even out skin tone and improve "cloudy" or dull complexions, leading to a clearer, more luminous look.
Infused with Niacinamide and Panthenol, which help strengthen the skin’s natural barrier and maintain a healthy moisture-oil balance while you brighten.
Features a watery, non-sticky texture that sinks into the skin instantly, making it perfect for layering in both morning and evening routines without pilling.
About this brand
Beauty of Joseon is a brand that reinterprets the traditional wisdom of "Hanbang" (traditional Korean herbal medicine) for the modern skincare enthusiast. Inspired by the "Gyuhap Chongseo"—an encyclopedia for women of the Joseon Dynasty—they focus on timeless ingredients that have been used for centuries to promote health and beauty. Beauty of Joseon brings the timeless secrets of traditional Korean herbal medicine to the modern world. By combining the wisdom of the Joseon Dynasty with today's skincare science, we create gentle yet effective products that reveal your skin's natural, healthy radiance.